Prior to heading up Plus Research Solutions, Serra was Sub-Regional Healthcare Lead of Turkey & MENA Region at GfK, where she spent 10 years building up the healthcare business, introducing innovative research programmes and providing strategic consultancy to pharmaceutical and consumer health clients.
Serra has over 20 years experience in international market research having worked in the UK at NOP Healthcare and The Research Partnership with responsibilities for designing and implementing global healthcare research programmes for headquarter clients. Prior to relocating to the UK, Serra worked at various market research companies based in Turkey (PIAR-Gallup, IBS Research & Consultancy, GfK Panel Services) managing projects for Agriculture, FMCG, Finance, Energy, Healthcare and Telecommunication sectors. She has been involved in coordinating over 500+ qualitative and quantitative market research projects to date for B2C and B2B industries.
She is an accomplished moderator and has considerable expertise in using advanced qualitative techniques combining her training in NLP (Neuro Linguistic Programming) from Dr. Richard Bandler Institute. She is a member of ESOMAR, MRS, TUAD and QRCA.
Serra holds a BA Joint Honours Degree in Marketing & HRM from Strathclyde University Business Faculty and an MA in Media & Mass CommunicationResearch from Leicester University. She received the best Marketing paper award in 1992/93 from Strathclyde University Business School. She is a frequent speaker at healthcare conferences on “Patient Centricity” and developed one of the first observational study programmes amongst patients with chronic illnesses in Turkey.
Serra has held teaching posts at TUAD (Turkish Market Research Society), Bahçeşehir University, Galatasaray University “Market Research Certificate Programme” and at Istanbul Bilgi Üniversity Social Sciences Faculty “Cultural Management Programme”. Serra is bilingual in English and Turkish.
We are supported by a qualified team of interviewers, research associates and administrative staff who look forward to working with you.