Success of the value proposition of a brand is key to optimising brand opportunity in the market.
Our Brand Positioning studies span 3 main stages;
Generation of alternative positioning platforms
Development via identifying best way to communicate
Assessment to determine optimal product positioning
The key target group for our brand positioning studies cover main volume prescribers as well as KOLs, pharmacists where appropriate.
We use a mix of creative techniques in order to establish the core emotional motivators for connecting with a brand and determining the best fit positioning platform.