, Brand Communication Excellence Center | PRS
Brand Communication Excellence Center
Effective brand communication leads to engaged stakeholders. We approach brand communication in 2 stages.
1-Story Flow Optimisation :

We help clients develop impactful brand communications by understanding Why & How &When stakeholders engage with the brand experience. Our studies aim to develop optimal brand story flow that best connects with the target audience to motivate prescribing behaviour / purchase (in Consumer Health markets).
Brand Communication Excellence Center
2-Detail Aid / Advertising Testing :
Our Detail Aid / Advertising Testing study designs use creative techniques and Eye Tracking to determine the impact of communication materials.
  • Which theme best meets the communication objectives of the brand?
  • Which concept is most appropriate in terms of brand positioning?
  • What is the stopping power of the concept?
  • What are the differentiation pointers that add value to the brand?

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