Translating Insight into Strategic Clarity

Plus Research Solutions is an independent, dynamic and creative boutique consultancy, based in Istanbul, Türkiye.

Our vision is to provide consultancy that adds value to strategic decision making for brands and services.

We provide bespoke services to Business to Consumer (B2C), Business to Business (B2B) industries and consultancies working across communications, marketing, market research, insight and culture.

“Making Deep Impact Awards”, Market Research Society (TÜAD), Istanbul, April 2018.

At Plus Research Solutions, we translate insight into strategic clarity that drives action, helping you make impactful decisions for your business.

We are navigators; deciphering the meaning amongst complex data sets and insight, delivering you concrete recommendations.

Let’s talk about collaborating on delivering Deep Impact.

Trusted Strategic Partner & Advisor

Tailor-Made Customized Solutions

Abide by Professional Standards & Ethical Codes

Why PRS?

Experienced

Over 25 years of international market research and insight consultancy experience across B2B and B2C industries.

Trusted

We develop long-term relationships based on trust
and integrity.

Focused

We are dedicated to resolving our clients business challenges and providing consultancy that adds value to strategic decision making.

Flexible

We create truly customised solutions and go that extra mile to meet our clients’ business challenges.

Creative

We are not bound by techniques; encouraging out of the box thinking and recommending what is best for our clients.

Your Strategic Partner in Insights

Industry Expertise

Multi-industry experience B2B and B2C.

Agriculture, Automotive, Banking, Consumer Health, Cosmetics, Fashion, FMCG, Education, Insurance, Medical Device & Diagnostics, Pharmaceuticals, Telecommunication.

Qualitative Research Consulting

Expert support provided via deep impact moderation; experience accumulated over 25 years across international markets. Integrating unique creative thinking from project brief through to delivery.

Professionally crafted application of mixed methods, immersion techniques, ethnography, semiotics and cultural analysis, enabling clear learnings that drive strategic decision-making for our clients.

Research Project Management

Leading research processes end-to-end, ensuring methodological rigor, efficient time management and attention to detail at each stage.

Building impactful narratives in order to inspire and drive strategic action.

Capability Training & Development

Strengthening client teams skills and elevating strategic thinking through facilitating collaborative workshops, deep-dive sessions, insight journeys, advisory boards and training programmes.

Our Approach

The difference of working with us

We bring a unique blend of experience and strategic thinking gained over 25 years, serving B2B and B2C industries. We aim to empower your decisions and create real impact in your business. We humanise the story via proven methodologies by adopting a creative mindset.

We synthesise human intelligence; bringing to the core context analysis by decoding culture, while embracing the benefits of artificial intelligence. We are trusted by our clients for delivering impactful “Consumer Mapping Journeys”, all the while remaining curious and challenging business questions.

Empowering your decisions with clarity

Every project receives a thoughtful, results-oriented approach, combining deep-dive analysis with a strategic vision tailored to your needs. We ensure that our Storytelling Approach and clear analysis delivers real-life narratives that enable effective decision-making for our clients.

We employ a varied tool-box; utilising our experience of applying mixed methods, frame analysis, psychometric techniques, NLP and cultural analysis in order to understand what lies beneath the iceberg.

Our collaborative approach supports you at every step, ensuring clarity, confidence, and consistent results. We are supported by a team of qualified research associates that look forward to working with you.

Let’s collaborate on your next project

Managing Director and Resident Moderator; Serra Bozkurt is a highly experienced and versatile insight professional with over 25 years of experience.

“I am ever curious, an active listener and highly instinctive; sensing the unspoken that can inspire and ignite interpretation. I believe in co-creating during the research process. I am passionate about delivering insights to drive marketing strategy and welcome complex business challenges. “

A strong academic grounding in Marketing & Consumer Behaviour gained at Strathclyde University Business School, followed by a specialist MA in Media and Mass Communication Research at University of Leicester, has paved the way to developing a multidisciplinary approach.

Further specialism in Healthcare Sociology; leading to a focus on healthcare research, working with major international pharmaceutical and consumer health companies covering various markets including MENA, Turkey, UK and USA.

Serra is bilingual and a qualified trainer on Market Research & Consumer Behaviour. She has held posts at the Turkish Market Research Society (TÜAD), Bilgi University, Galatarasay University and Bahçeşehir University.

Some milestones of our qualitative work include the following;

Setting-up and managing the first Alzheimer prevalence study in Turkey, in coordination with Istanbul University Medical Faculty, Çapa Hospital, Neurology Department.

First Longitudinal Ethnography Project in Turkey, conducted with Patient & Care Givers across 10 Chronic Disease Areas. Outcomes focus on developing effective physician communication strategies and training programmes.

Moderation, Management and Cultural Analysis of various Longitudinal Online Communities across a mix of FMCG categories and B2B industries.

“Walking a Mile in Patients Shoes”; includes a series of seminars, roundtables, advisory boards and articles about “Patient Centricity”. Focusing on ethnographic approaches and immersion techniques. Building patient, care giver and physician narratives to better understand the contexts of behaviour in order to develop effective communication strategies.

“The Sociological Analysis of Infertility in Turkey”; qualitative study involving deep-dive sessions about couple’s and physician experiences. Results presented at scientific National Infertility Congress. Outcomes focus on developing collaborative education approaches to stakeholders.

“Patient Centred Outcomes & Measurement Tools”, lecture given at Innovative Medicines Forum organised by Association of Research Based Pharmaceutical Companies (AIFD). Outcome focus on determining value driven public healthcare services.