, Publications | PRS
25 Years of Service to Market Research Industry award.
Presented by the Turkish Market Research Association (TÜAD), Istanbul, 28 March,2018.
“Walking a Mile in Patients Shoes: The Journey”, Qual 360 Europe,Merlien Institute, 2014.
“Understanding Consumer Behaviour”, Being Marketing Genius Certificate Programme, Eğitişim Career Institute,2013.
“Sustainability in the Turkish Pharmaceutical Sector”, Pharma FORUM,2013.
“The Case for Patient Centricity”, Patient Communication Summit (HIZ),2013.
 “e-Patients;The Role of Internet in the Lives of Patients”, Digital Health Summit, 2012.
 “Implementation of Strategic Management in the Pharmaceutical Sector;What are Pharmaceutical Markeeters Really Doing?”, Pharma FORUM,2012.
“Understanding the Patient Journey in Chronic Diseases”, Big Brain of Pharma,2011.
“Investment Climate Survey”,“ABFT-American Business Forum,Press Conference, 2011.
 “Understanding the New Age Consumer”,Brandmarker International Marketing Summit, 2010
“The Sociological Analysis of Infertility in Turkey”, Lecture  at scientific satellite symposia National Infertility Congress ,Çeşme, İzmir, 2008.
“Patient Satisfaction Study”, SERDE-Sağlığa Erişim Derneği Conference presentation to Ministry of Health officials, Ankara, 2006.
“Public Perception of Healthcare Reforms in Turkey”, AİFD, Press Conference, Istanbul,2005.
“The value of Ethnographic Approaches in developing Patient Centric Strategies” , Researcher Magazine, 2014.
“Walking a Mile in Patients Shoes: The Journey”, Merlien Institute, 2014.
“Strategic Management & the Role of Market Research”, Workshop Magazine, 2013.
“Screening of Alzheimer Disease amongst the Elderly to determine prevalence in Turkey”, Neurology Department, Istanbul University Çapa Hospital, 1999.


Serra Bozkurt presented how to develop Patient Centric approaches in the healthcare industry at Qualitative 360 event organised by Merlien Institute in Istanbul/Turkey.http://www.qual360.com/eu-istanbul-2014

“Walking a Mile in Patients Shoes:The Journey” outlines how the use of qualitative ethnographic approaches can provide insights into understanding patient behaviour regarding adherence to treatment. The paper provides  actionable recommendations via case studies on how to motivate patients to comply to treatment.

For a discussion on how qualitative market research can assist in developing patient adherence programmes contact [email protected]