Success of the value proposition of a brand is key to optimising brand opportunity in the market.
Our Brand Positioning studies span 3 main stages;
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Generation of alternative positioning platforms
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Development via identifying best way to communicate
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Assessment to determine optimal product positioning
The key target group for our brand positioning studies cover main volume prescribers as well as KOLs, pharmacists where appropriate.
We use a mix of creative techniques in order to establish the core emotional motivators for connecting with a brand and determining the best fit positioning platform.
